There’s a giant temporary inflatable nightclub in Amsterdam run by Smirnoff that I walk past in the evenings. It is a huge white bouncy castle with pumping club music issuing forth. And darnit if that music isn’t extremely catchy. It makes me want to wiggle. But luckily I am cool enough to walk calmly, straight past the inflatable nightclub. However… Large amounts of Dutch people seem absolutely unable to resist the lure of the pounding music. The Dutchies walking by the nightclub wiggle and bob their heads like MAD. It is so funny. Every day I really want to take a video, but I stop myself, because that’s exactly what Smirnoff wants.