Realfleece Logotype

Realfleece Logotype

The Realfleece identity I worked on last year is just showing up instore on the new Icebreaker Realfleece® jackets. They are like polar fleece, but made with wool, instead of synthetic materials. They are also EXTREMELY warm. It’s great to see this li’l logotype on such a cool product. The type is a slightly tweaked version of Radio… we were aiming for a typeface with a loopy look that represented the loops of the brushed wool that are visible on the inside of the jacket.

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