When is a Jar Not a Jar

When is a Jar Not a Jar

When it is a super awesome secret upcoming project commissioned by NIWA that is also Highly Classified. That’s kind of a pun but I can’t explain any more. I’m sorry. I can’t. But to get your mind off of that… have we seen this? Have we? Do we want to? Dig if you will, the picture: the design team at Icebreaker New Zealand looking at these photos together, and comprehending the Icebreaker_GT top… in silence. Silencio. Put that on your blog and smoke it. Aye.

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